Professional Projects & Work Samples
Product Marketing at Carbon Direct
As the first Product Marketer at Carbon Direct, I spearheaded multiple complex product launches and created foundational sales enablement materials and messaging playbooks.
Product launches
The Carbon Direct Platform launch (blog post, landing page, fact sheet)
Carbon removal portfolios (landing page, FAQs)
Science-based target setting (social post)
Emissions reporting improvements (social post, blog post)
Product Marketing for Experiences on OpenTable
As a Product Marketer at OpenTable, I manage the strategy, positioning, and messaging for a new key initiative called Experiences. Below are a few samples of external materials and sales collateral produced as part of my go-to-market strategy for Experiences.
Check out the new marketplace of unique dining Experiences in your area.
Showcase unique experiences
The landing page is an introduction to the product for customers and prospects focused on key benefits and competitive differentiators.
Webinar: Now Serving
The first episode of this webinar focused on how Experiences can unlock more revenue for restaurants. Using data, trends, examples followed by an interview with a restauranteur.
Sales Enablement: Product Walkthrough Guide for Restaurants
Product Marketing for Goodreads & Amazon Kindle Collaborations
As the product marketer for Goodreads & Amazon collaborations, I led a cross-functional team of Product, Marketing, Design, Engineering and Data Science stakeholders across Goodreads and Amazon. My ownership included driving prioritization, strategy and execution of a marketing product roadmap and successfully drove high-quality acquisition and engagement through ad campaigns, marketing channels, and product improvements.
Targeted Kindle Unlimited offer for Goodreads Reading Challenge participants
Multi-Channel Marketing Campaign: Prime Reading + Goodreads
Channels included: native ads, editorial integrations, email, social, product badging
Want to Read email campaign program
Marketing Strategy: Audible Partnership
Managed first-ever offline event sponsored by Audible along with an online marketing & social campaign.
