resume

I’m a passionate marketer with 12+ years of experience at tech companies and startups. I excel at working cross-functionally across all stages of product development to bring customer-focused messaging to life through GTM strategies and multi-channel campaigns.

Carbon Direct

Senior Product Marketing Manager, B2B (July 2022 – July 2024)

Create positioning frameworks and go-to-market (GTM) playbooks for all products and services based on market trends, competitive analyses, and customer feedback. Bring messaging to life across all marketing channels, including sales enablement, website copy, blog posts, social and email campaigns, and case study materials.
Manage complex product launches and go-to-market strategies to drive awareness and demand. Measure campaign success and optimize based on data-driven learnings.
Partner with Sales and Client Managers to grow the pipeline of qualified leads and optimize the customer journey funnel.
Own sales enablement materials including a full refresh of the pitch deck content in a scalable format, talking points and FAQs, email templates, and one-pagers customized for different target audiences.

Thumbtack

Product Marketing Manager, B2C (March 2021 – July 2022)

Owned complex cross-functional GTM strategic planning and prioritization across stakeholders in product, operations, legal, design, research, analytics, customer service, growth marketing, and senior leadership.
Managed user research and competitive insights that inform product and marketing prioritization.
Responsible for feature positioning, messaging, channel strategy, and creative execution for new product launches including a successful launch of a membership pilot and net-new features.
Created narratives that communicate unique value propositions, including company-wide messaging repositioning to focus on a new audience to drive higher LTV.

OpenTable

Senior Product Marketing Specialist, B2B for Restaurants (2020 - 2021)

Developed the strategy, product positioning, and messaging to drive acquisition and retention, and solidify the company's leadership in the market. Collaborated cross-functionally from the product ideation stage through campaign execution.
Owned product marketing roadmap and go-to-market strategy for new and improving products—including market research, pricing recommendations, positioning and messaging, audience segmentation, and multi-channel marketing campaigns.
Drove acquisition and retention for top revenue-generating products while also creating new streams of revenue.

Goodreads (an Amazon company)

Product Marketing Manager, B2B (2018 - Dec 2019)

Drive strategy and lead cross-functional team of Product, Marketing, Design, Engineering and Data Science stakeholders across Goodreads and Amazon to build, prioritize and execute on a marketing product roadmap. Initial results across ad campaigns, marketing channels, and product improvements drove 31% YoY growth in acquisition and engagement.
Manage ads/marketing campaigns for $7M+ annual ad business for Amazon teams like Prime Video, Kindle Unlimited, Audible, and more. Delivering results and exceeding goals with 20% YoY revenue growth.
Trained a team of ten employees on new tasks, increasing efficiency of account management and operational tasks by 25%.
Own and define business goals of increasing sign-ups and engagement for Amazon reading services like Kindle Unlimited and Prime Reading. Analyze metrics and trends to optimize campaigns to achieve results including a 5X increase in email campaign conversion rates.
Build custom sponsorship opportunities and integrated marketing campaigns in partnership with Editorial and Sales, resulting in a more scalable sponsorship booking and go-to-market process and 5X increase in sponsorship revenue YoY.

Account Manager, focus on go-to-market strategy and sales enablement (2015 - 2018)

Drove product marketing initiatives including beta testing and collecting customer feedback to incorporate into go-to-market plans and messaging/positioning for product launches and to inform product roadmap prioritization.
Sold/executed largest offline event sponsorship program and the first-ever custom sponsorship for a telecom client.
Made optimization recommendations for clients to successfully improve performance and build client trust via support on creative messaging, positioning, branding, and more.
Managed ads/marketing campaigns for $5M annual ad business. Exceeded goals 2X and grew revenue 86% YoY.

Ads Marketing Manager (2013 - 2015)

Developed and implemented data-driven marketing/advertising materials supported with audience insights and campaign results leading to a 15% increase in close rate of sales pitches.
Established reporting template and process for complex business needs and external clients involving multiple data sources and KPIs resulting in 10% increased efficiency for all campaign reporting.

Go Overseas

Marketing Director (2011 - 2013)

Owned and executed strategy to improve site traffic volume and quality through marketing, SEO, and site content which resulted in almost 200% YoY increase in pageviews.
Client relationship management and sales support with 30+ clients. Managed and mentored interns and other marketers.
Managed and marketed all volunteer abroad listings and content as well as writing, editing and sourcing content. Solicited and reviewed pitches, hired writers for content creation, edited articles, and marketed content.

Education and Skills

BS in Journalism/Public Relations with Spanish minor at California Polytechnic State University - San Luis Obispo
Key skills include: product marketing, sales enablement, project management, cross-functional collaboration, go-to-market strategy, communication, data-driven storytelling, data analysis, creative problem solving, user research.
Experience with HubSpot, CMS tools, JIRA, Salesforce, Excel, SEO, Tableau, Google Analytics, and more.

Volunteering

Consultant helping build websites and email marketing campaigns.
Event planning—from fundraisers to donation-based art shows to sponsored corporate events.
Company culture activities including book clubs, charity events, women in tech networks, etc.