I’ve had the pleasure of working in downtown Berkeley for the last year and a half. I grew up in the suburbs of the East Bay and have fond memories of taking BART to the thrift stores and music stories on Telegraph in Berkeley. My recent Berkeley experiences have been … Continue reading
It has been one of my recent goals, and even a New Year’s Resolution, to become a Google Analytics expert. As a marketing professional and someone interested in websites and search engines, Google Analytics is important for many reasons. There are many ways to learn about Analytics. It can be … Continue reading
“Learn by Doing. It’s more than our motto. It is the foundation of education in Cal Poly.” Although there are a lot of complaints I have about Cal Poly and the university system in general, one of my favorite things about going there (besides the beautiful town of San Luis … Continue reading
As a marketing professional, I spend hours researching the hottest topics and trends in our industry. No matter what kind of industry you work in, keyword research is important for creating content that will become popular and be searched organically. Before finalizing your next editorial calendar and social media strategy, … Continue reading
Who doesn’t love the Girl Scouts?! Since Girl Scout Cookie season started a few weeks ago, the memories of my time as a Girl Scout have been overwhelming and positive. I’m glad to support an organization with such important values. Children need this type of support to ensure a positive … Continue reading
At my current job, I’ve managed a total of six interns in the office, up to three at once. During this time, I’ve learned a lot about myself and my management skills. I want to share some of the things I’ve learned along away. Everyone needs to be managed differently. … Continue reading
Oakland is full of art – from upscale galleries, to art walks, to street art and graffiti – there’s a little bit of everything. Here are some photos I’ve taken recently while walking around Oakland and Lake Merritt. Painted Telephone Pole Gnomes There are more than 2,000 of these little … Continue reading
If you had asked me a few years ago, I would have never predicted that I’d be Tweeting daily on two accounts (one for work and one personally). Now that I’ve created Twitter handbooks, implemented successful Twitter strategies to increase engagement, traffic, and followers, as well as written articles about … Continue reading
Last month I was happy to be asked to participate in a video interview for an episode of the new travel talk show, Atlas Sliced. Atlas Sliced is an awesome interview/vlog style YouTube show about travel stories, advice, and inspiration. Alexa Hart is the young and smart woman behind the … Continue reading
One of my professional development goals and resolutions for the year is to work on my HTML and CSS skills. I already know basic HTML and use it on a daily basis for work and in my spare time. As someone in the tech/online marketing industry, the more I know … Continue reading
As a Bay Area native myself, I’m pretty familiar with consuming all of my media from the eyes of the local news, or at least I was before internet. With news online being less localized, it can be fun to focus on your own town – not to mention the … Continue reading
With the start of the new year, it’s a great time to look at what women’s rights has done and where the movement is going. Here are three things that recent news, events, and media have reminded me of. This year there was a lot to be excited about but … Continue reading
Katie Boyer’s 2013 Goals and Resolutions After a long weekend of drinking beer, eating awesome food, and catching up with old friends around San Francisco and Oakland, I’ve had a day of rest and reflection. Here are my 2013 New Year’s Resolutions! I am not promising to keep all of … Continue reading
As someone with a budding career in online marketing, I find myself getting lost in industry blogs regularly. Here is a short list of SEO, Tech, PR, Entrepreneurial, Marketing Blogs that I find myself constantly going back to. There are some great blogs in here, but for some of these … Continue reading
This is an article I wrote that was originally published on Flurt!. —- If you haven’t already heard, The CW is currently developing a new project with Mila Kunis as the executive producer. The drama is called Meridian Hills and stars a group of women fighting for equality at the … Continue reading
There are many things to love about Portland. I recently started getting excited about my upcoming visit to Portland. Besides Law and Order marathons by the fire with my mom, Portland itself is so exciting! I can’t even describe the way Portland feels but it’s beautiful and fun and unique. … Continue reading